Jesper Andrell

Product Designer with 18+ years of experience. Specialises in turning complex challenges into intuitive experiences.

Matchday

Senior Product Designer • 2024 - Present

I lead product design for a free-to-play mobile football game, designing the core loop, features and design system. I collaborate with stakeholders and leadership to shape the product vision and roadmap.

I drive features all the way from early wireframes to implementation, using AI tools to accelerate delivery. My work led to a 25% increase in early retention and increased revenue.

Upgrading card upgrades

Sports Interactive

Lead UIUX Designer • 2007-2024

I led user experience for the acclaimed Football Manager series for over a decade, growing the design team and evolving the product. As the studio expanded, I was responsible for mentoring designers, defining team processes, and ensuring design quality across platforms.

I worked with leadership to develop the vision and built the information architecture, design system and visual language as well as guiding my team in taking each feature from conception to full implementation. This work supported multiple successful releases and helped the franchise grow from 1M to 10M+ players annually.