Design experience
I was responsible for the user experience of the acclaimed Football Manager series for over a decade.
As a lead I was responsible for expanding the UIUX team from 3 to 10+ people and developing the team. Alongside my lead responsibilities I was still delivering as an individual contributor, building out the design system and delivering user flows, diagrams and high fidelity prototypes for the next big version of the franchise.
At Matchday I'm working on a mobile game targeted at a wide audience. I work closely with game design, product and art to nurture concepts all the way to high fidelity prototypes.
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About me
I'm a Swede who after spending a decade in London is now back in Sweden and based in the countryside near Stockholm. When I'm not working I like to spend time with my family, chasing after our daughters and two dogs.
I love the outdoors, whether that's working in the garden, building trails in the forest or running long distances.